Client
MADabolic
Representation
National Advisory Group, Tenant

Rooted in science and backed by years of athletic experience, MADabolic's signature intervals are designed to torch body fat, increase strength and promote lean muscle. As the industry's first and only strength-driven interval training franchise, MADabolic prioritizes personal improvement through constructive adjustments that provoke long-term, sustainable results.

OBJECTIVE

MADabolic is a franchise-based boutique fitness chain, which presented a new type of client for Dochter & Alexander. We work directly with franchisees to walk them through the real estate process and help them identify the best locations within their chosen markets, a service that requires an extreme mastery of customer data and street-level knowledge.

STRATEGY

Dochter & Alexander analyses a huge range of data based on customer demographics, psychographics (what resonates with customers), brand image, and location requirements. We build granular customer profiles, which vary significantly throughout different parts of the country. Using that analysis, we partner with local brokerages for street-level, on-the-ground information about retail opportunities that meet MADabolic’s needs.

RESULTS

Dochter & Alexander has maintained a strong relationship with MADabolic—we’re a huge resource for individual franchisees, and we’re also corporate’s preferred vendor. We offer curated transaction management and build relationships at all levels of the company. We have transacted in Jupiter, Florida; Nashville; Alexandria, Virginia; Dallas; Brooklyn; and Houston.