Glossier is a new approach to beauty that makes intuitive, uncomplicated products designed to live with their customers.
OBJECTIVE
When Glossier, a digitally native, high-end cosmetics company, wanted to expand to DC, they came to Dochter & Alexander for help. Glossier was looking for a small-format retail location in a strong regional trade area, but also a neighborhood with character and cachet—they needed a partner with both business acumen and an eye for cool.
STRATEGY
Through a highly confidential exploration process, Dochter & Alexander helped Glossier decide on Georgetown. Dochter & Alexander evaluated a variety of opportunities and took advantage of market conditions to secure a very attractive deal structure for a 9,000-square foot retail space on M Street, a bustling, fashionable commercial street that typically has a high barrier to entry.
RESULTS
With Dochter & Alexander’s help, Glossier was able to open their fifth store in a very appealing neighborhood with a significantly below-market lease. The highly Instagrammable location garnered a lot of media attention and stands alongside flagship stores in New York, Miami, and London.
Other Case Studies
See how we've worked on previous projects and added value for tenants and landlords.
