Ben and Pete Van Leeuwen and Laura O’Neill started Van Leeuwen Ice Cream out of a yellow truck on the streets of NYC in 2008, with the mission to make good ice cream, from good ingredients, that makes you feel good.
OBJECTIVE
When Van Leeuwen, armed with a fresh venture capital investment, wanted to expand nationally in February 2020, they came to Dochter & Alexander for help identifying ideal locations across the country.
STRATEGY
Dochter & Alexander developed a national playbook based on detailed data about Van Leeuwen’s customers, demographics, markers, and competitors. This data changes each year, so we update the playbook annually. Dochter & Alexander balances the science of data analysis with the art of real estate and marketing: what statement does each location make about the business? Dochter & Alexander’s National Advisory Group goes beyond a typical real estate brokerage and essentially acts as a full-service real estate team for its clients, identifying locations and then leading leasing negotiations.
RESULTS
Dochter & Alexander has identified emerging markets and transacted in Houston, Dallas, Philadelphia, Denver, and DC. We partner with other local brokerages in each city to provide the kind of street-level knowledge that Dochter & Alexander has historically provided to its DC-area clients. We remained a valuable partner during the COVID-19 pandemic and adjusted our strategy accordingly to take advantage of new market opportunities. Dochter & Alexander remains an ongoing, long-term partner, serving as Van Leeuwen’s outsourced real estate department.
Other Case Studies
See how we've worked on previous projects and added value for tenants and landlords.
