Georgetown Landlords Are Going Small To Stage A Big Comeback

After ceding ground to upstart neighborhoods, one of the oldest retail destinations in D.C. has mounted a comeback. Georgetown has seen retail vacancy fall by 7 percentage points since it peaked at 20% in the spring of 2021, according to Dochter & Alexander Retail Advisors. The submarket has roughly 1.6M SF of total retail space. Direct-to-consumer brands and smaller tenants looking for a prestige address to showcase their products are leading the charge, retail brokers in the area told Bisnow.